Kevin and Annie Auernig are the owners of the beloved Sodalicious. They join us to share the amazing story of their humble beginnings and how they’ve dealt with challenges in growing to their current 22 locations.
Kevin’s always been a soda lover, often being criticized in the early days of their marriage by Annie. It wasn’t until Annie was entrenched in a demanding schedule as she worked in the film industry that she learned the benefits of soda and caffeine to keep her going. She and her friends started mixing flavors into their soda, which led to the beginnings of Sodalicious. The company wasn’t begun with high expectations, but it quickly grew a major following in Utah and soon expanded to two other states, Arizona and Idaho. Currently the Auernigs are owners of 22 locations.
4:29 origin of the idea
17:29 competitor opens in Provo
20:57 supplying locations
25:20 entrepreneurial roots
28:59 early doubters
39:14 Drink names
42:08 Biggest changes over time
43:13 Mountain Dew flavors
49:01 Importance of systems
58:47 Challenges in 2018
1:05:00 Impact on marriage/family