Today we interview the renowned Bob Burg, author of The Go-Giver series. He shares his own background and unique path to success, as well as some insights into his life-changing book, The Go-Giver.
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 850,000 copies and it has been translated into 28 languages.
His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.
4:51 Bob’s childhood
9:28 Beginning of Bob’s career
14:22 Bob’s transition to speaking career
17:10 The Go-Giver
23:43 Origin of the 5 laws
27:15 Law of Value
37:27 Law of Receptivity
47:15 Mentor/Protégé relationship
54:38 Bob’s other business ventures